Are you looking to spread the word about your work and raise awareness for your cause, issue, or event? Whether you’ve got a question about design, advertising, or social media, we’re here to help.
- Brainstorming & Strategy Development
- Designing Posters
- Ordering Swag
- Setting up Social Media
- Getting a Website
- Taking Ethical Photos
- Leveraging the Media
The Pace Center’s communications team is here for you. Whether you want to brainstorm an idea or create a strategy to bring an idea into reality, or anywhere in between, we can help. Our areas of expertise include:
- Marketing & Communications Strategy
- Graphic Design
- Social Media
- Media Relations
Looking to create an eye-catching poster, social media graphic, or email graphic to promote your initiative?
Talk to Your Program Adviser
What’s your budget? What is the poster for? Connect with your staff adviser to make sure you have the funds and support to move forward. Draft posters (print or virtual for social media/email) must be approved by your staff adviser before being printed or shared.
Design Your Poster
With Princeton students learning at home for the 2020-2021 academic year, you may want to consider creating a poster that can be shared easily on social media. Princeton University runs a Posters at Princeton Instagram story and welcomes submissions.
Digital Poster Design
Programs like Canva and Photoshop are best for creating/designing posters for Instagram and other social media:
- Ideal dimensions for Instagram stories: 1080x1920 pixels
- It’s best to avoid putting important info around the edges
- File Types: JPG or PNG
- Content to include: Title, Date & Time
- Be sure to not have too much text. Think about what will be enough to get your message across. The rest of the poster should draw you in with images.
- If you have the capability, use a “Swipe up” link to the event
Pace Center Communications Specialist Gwen McNamara and the center’s Graphic Design Student Associate are available for consultation and can help design flyers, posters, or email graphics. Email email@example.com or set up an appointment in WASE to get started. Want to try putting something together on your own? The Pace Center has a series of Word-based poster templates for you to use.
To reinforce how your group is part of the Pace Center and the service community at Princeton, any graphics you create must include the Pace Center’s logo or at minimum a line indicating how your group is affiliated with the Pace Center. Example: Best Buddies is a Student Volunteers Council service project with the Pace Center for Civic Engagement. Logo files are available for download from Google Drive.
Need additional support or ideas? Try the Princeton Student Design Agency, which offers paid design services.
Digital Poster Distribution
The Pace Center is happy to share your poster on our social media channels, as long as you have received approval from your staff adviser and have submitted your virtual event in CLEVER.
If you are posting your poster on your personal or group’s social media, be sure to tag anyone who is in the event, and the Pace Center, for further amplification.
- Instagram: @pace_princeton
- Facebook: @pacecenter
- Twitter: @pace_princeton
For consideration to be shared on the University’s “Posters at Princeton” weekly Instagram series, email firstname.lastname@example.org. If available, please include a link for more information.
Want to have an attractive give-away for tabling, something to reward your members, or to give as a thank you to partners?
Talk to Your Program Adviser
What’s your budget? What purpose will the swag you want to purchase fulfill? Does what you’re planning to order align with the mission of your group? How many items do you really need? Connect with your staff adviser to make sure you have the funds and support to move forward.
Get Design Support
The Pace Center Communications Team, Pace Center Communications Specialist Gwen McNamara and the center’s Graphic Design Student Associate, are available for consultation and can help identify products and vendors, and design swag items. Email email@example.com or set up an appointment in WASE to get started.
Identify the Pace Center
To reinforce how your group is part of the Pace Center and the service community at Princeton, we encourage you to try to include the Pace Center’s logo along with your own logo or group name on your swag. Logo files are available for download from Google Drive.
If you are thinking of ordering T-shirts, the Pace Center has a T-shirt design system for you to utilize. Talk with your staff adviser or Communications Specialist Gwen McNamara to learn more.
Your staff adviser will need to approve your swag order before you can move forward.
Order Your Swag
After receiving approval from your staff adviser, you can order your swag by credit card by setting up a meeting with Business Manager Soeurette Germain, firstname.lastname@example.org. Soeurette can also advise on paying by invoice.
The Pace Center uses social media to promote service and civic engagement at Princeton University and foster a collaborative community of engaged students. All Pace Center programs, break trips, student organizations, and service projects can share content on the Pace Center’s four main social media channels:
To have your photos, video, story, or other content appear on Pace Center social media, email Communications Specialist Gwen McNamara at email@example.com or tag the Pace Center in posts from your personal social media.
If you are thinking about setting up social media for your Pace Center service project or student organization:
Develop a Plan
Why do you need social media? Who is your target audience? What platform will enable you to reach this audience? How will you maintain your account? Before setting up social media you should write up a plan that outlines your needs, the purpose of your social media, and how you will execute creating and maintaining your channel(s).
Set up a meeting with your Pace Center staff adviser and Communications Specialist Gwen McNamara to review your social media plan and obtain permission to set up social media for your group. Note: Only Pace Center service projects and student organizations are permitted to have group social media accounts to promote their work. Pace Center programs and break trips can use the Pace Center’s main social media channels to share information.
Set Up Your Account
To reinforce how your group is part of the Pace Center and the service community at Princeton, your social media must include a line in your bio or about section indicating how your group is affiliated with the Pace Center. Example: Best Buddies is a Student Volunteers Council service project with the Pace Center for Civic Engagement at Princeton University.
All students and staff posting to social media around work with the Pace Center must adhere to University social media guidelines and must adhere to all applicable University policies for property, privacy and civility outlined in “Rights, Rules, Responsibilities” and the Princeton University Information Technology Policy, which sets forth the central policies governing all uses of the University’s information technology resources. The Pace Center reserves the right to remove any posts or content it deems is in violation of University guidelines.
If you are simply looking to share information on a regular basis, your Pace Center listserv may suffice for you to connect with your organization members or project volunteers. Contact Justin Kazlauskas at firstname.lastname@example.org to inquire about your listserv.
Need something more robust to encourage your team members to get to know one another and share information, resources and ideas? A closed Facebook Group may be appropriate. Pace Center students and staff are permitted to create Facebook Groups and interact with one another in that environment. To create a closed Facebook Group you will need to follow the steps above. Once you have received permission from your staff adviser and Communications Specialist Gwen McNamara, you must invite your Pace Center staff adviser or program director be a member of the group.
All Pace Center programs, break trips, student organizations, and service projects are listed and tagged by “interest” in the Get Involved section of the Pace Center website. This is often a first stop for students looking to get involved in service at Princeton. To make sure your description, leader, and contact information is up to date.
If you are a Pace Center student organization or service project you also have access to create a free WordPress website through the University.
Develop a Plan
Why do you need a website? What will having a website do for your group that your listing under Get Involved on the Pace Center website will not? Who is your target audience? How will your site be maintained? Before getting a website you should write up a plan that outlines your needs, the purpose of your website, and how you will execute creating and maintaining your site.
Set up a meeting with your Pace Center staff adviser and Communications Specialist Gwen McNamara to review your website plan and obtain permission to set up a website for your group.
Request a Site
After receiving permission, use the University’s New Website Request Form to formally request your site. Be sure to select “Pace Center 50400” as your Department Sponsor and provide an active princeton.edu email for your group (not an individual email or Gmail address) in the Department Email field.
Populate your WordPress Site
To reinforce how your group is part of the Pace Center and the service community at Princeton, your website must include the Pace Center’s logo or at minimum a line indicating how your group is affiliated with the Pace Center. Example: Best Buddies is a Student Volunteers Council service project with the Pace Center for Civic Engagement. Logo files are available for download from Google Drive. In addition, be sure that your website adheres to Princeton University’s accessibility guidelines so that people of all abilities have a positive experience on your site.
The Pace Center strongly recommends that, if a website is deemed necessary, student organizations and service projects, utilize the University’s WordPress sites. If you have questions or are considering exploring other options, set up a meeting with Communications Specialist Gwen McNamara via WASE or email email@example.com.
Before taking photos with your phone or digital camera, you must secure permission to do so.
If you work with an organization, ask a communications person, director, or other leader if the organization has a photography policy or code of conduct. Get in writing, via email works, that it’s OK for you to take photos.
After receiving organizational permission, ask the person or persons you are photographing if it’s OK to take their picture and to have that picture used online or on social media by your group and the Pace Center for Civic Engagement at Princeton University.
Do not take photos of children (18 and under). If you must take photos of children, you must have signed parental/guardian permission to do so. Parents/guardians must sign and return to you the Princeton University Child/Ward Release Form. You must provide the signed forms to the Pace Center via your staff adviser or Communications Specialist Gwen McNamara.
Pause Before You Click
Take time to think about whether you need to take photos. Ask yourself how others will interpret the photo you are taking. What are the different ways people might view it? What power dynamics are at play? What will be the impact? Does it convey something that you aren’t intending to? Spitfire Strategies offers additional tips for photography in its See What You Mean with Photos guide.
Share Your Photos
Be sure to share your photos with the Pace Center so we can amplify your work and document your efforts. You may share photos with Communications Specialist Gwen McNamara via email, firstname.lastname@example.org, or via Google Drive or Dropbox. Be sure to identify who took the photos and share caption information (who, what, where and why).
If you are looking for a way to amplify the message of your group or influence leaders on campus or in the community, you may want to consider connecting with the media. Communications Specialist Gwen McNamara (WASE, email@example.com) is available to strategize and share best practices.
Know Your Audience
What media will be most effective to reach your target audience? For example, if you are trying to reach state legislators, what news sources are more apt to be consumed by this group? Consider whether you need to connect with campus media, local media, statewide media, national, or international media. Consider whether there are specific trade or niche media that would be appropriate.
Create a Contact List
Create a list of the contacts at print media, television or radio programs, online publications, podcasts, etc. that you want to reach out to. Prioritize who you want to contact first. Include email addresses, phone numbers, and social media.
Craft Your Pitch
Before reaching out to media, you need to have a clear understanding of why you are reaching out, what you want to say, and what action you want the media to take. For example, do you want someone to cover an event? Interview a member of your group? Publish an opinion piece about an issue? To organize your thoughts, and make it easy for media to understand what you are sharing with them, draft a short, one-page press release or background document. Be sure this document:
- Is easy to skim - Use bullet points, information graphics, or short video
- Puts your most important information at the top, and least important information at the bottom
- Is accurate, brief, and clear
- Includes contact information for you, your spokesperson, or your group (email, phone, social media)
Reach Out - Use your contact list to reach out to the media you have identified. Be sure you give media ample time to receive your message. For example, if you want media to cover an event, be sure to reach out more than a week in advance to give media time to receive and route your request. Be prepared to follow up with your contacts and send reminders.
If you haven’t reached out to media, but are contacted by a media representative to learn more about your organization or interview you for a story, contact the Pace Center by emailing Communications Specialist Gwen McNamara at firstname.lastname@example.org to let us know. We can help you decide whether or not to participate, prep for your interview, and share coverage when it comes out.